Advertising Campaign
Newspaper
- Al Ahram (National, international and Arab Press ) 4 Issues
- Al Gomhuria (National Press)
- Al Akhbar (National Press)
- Al Masry Al Youm
- El-Watan (4 Issues)
Magazines
- All Hospital Needs Magazine (Medical Magazine – China ) 2 Issues
- Consultac Magazine ( Medical Magazine – China ) 6 Issues
- Trade Proven ( Medical Magazine – India ) 9 Issues
- Trade Winds (Medical Magazine – Taiwan) 2 Issues
TV & Radio
- Al Mehwar ( Satellite TV )
- El Masria ( Satellite TV )
- Sehaty Channel ( Satellite TV )
- Dreem TV
- Ten TV Channel ( Satellite TV )
- Masr Al Tbia TV
- Nogom FM Radio ( 40 Spot)
- Radio Masr ( 30 Spot)
Outdoor
- October Bridge
- El Mehwar Road
- Nasr City - Heliopolis – Mohandeseen
- Ring Road - Main Cairo Entrances - 6 October City Entrances
- Number 300 on the chassis Salah Salem Road and Alaouterstrad size 3X1 month before the exhibition
Invitations
- Direct invitations through updated database to 120,000 doctors in all disciplines and all employees whom interested in sectors of the exhibition in & out Egypt.
- Procurement managers and decision makers in all hospitals and medical centers, labs and Radiology centers and dental clinics whom interested in the medical field.
- All companies operating in the medical supplies in the Arab world and African countries through Updated Database For example: Sudan, Yemen, Syria, Jordan, UAE, Saudi Arabia, and South Africa
Hospital Build direct invitation
- VIP 20,000 invitations distributed as follows:
- Owners of private hospitals
- Owners of specialized medical centers
- Owners of laboratories and radiology centers
- Owners of companies TurnKey delivery
- 50,000 normal invitations distributed as follows.
- Engineers and consultants working in estabilish of Medical Facilities
- Managers engineering departments within the private and public hospitals
- Purchasing managers for Governmental Departments and private hospitals
- Real estate investment companies
- Project managers of contracting companies
Social Media
- Twitter, You Tube, Linked in, etc ..... addressed to people concerned.
- Facebook Advertising campaign
- Advertising campaign at Al-Ahram home page two months ahead.
- Advertising campaign at Al Masry Al Youm home page two months ahead.
- Yellow Pages Egypt, Website & 2017 Directory
SMS
100,000 SMS as a campaign was sent out a month prior the exhibition for whoever is concerned with the medical sector.
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